The heart of every ecommerce website is the product catalog! Having a product catalog that is carefully thought-out goes a long way to the success of your online store.
In this tutorial, we will go through the process of the essential criteria to create a complete and well-distributed product catalog together.
There are two important aspect of working with your product catalog list that you have to really go deep and spend time with. I would say, it is the most difficult and time-consuming part of having to own and manage an ecommerce store. One is the product description and the other is the product presentation – taking pictures of the product from different angles. It would be different if you are reselling someone else’s product, which usually come with a product image you can outright use. These are the two points on which you must take the most time.
If your product listing took you 5 minutes to create, there is a problem. Take the time to write and structure a smart product catalog.
This tutorial will not teach you how to make a product description. That is totally separate topic and deserve a full article of itself.
Below are some of the things to consider when writing descriptions.
- Think about your users and customers
- Think about search engine optimization.
- Think about cohesiveness.
- Think about “call outs”.
- Think about product benefits.
In this tutorial, we will go through the process of the essential criteria to create a complete and well-distributed product catalog together.
There are two important aspect of working with your product catalog list that you have to really go deep and spend time with. I would say, it is the most difficult and time-consuming part of having to own and manage an ecommerce store. One is the product description and the other is the product presentation – taking pictures of the product from different angles. It would be different if you are reselling someone else’s product, which usually come with a product image you can outright use. These are the two points on which you must take the most time.
If your product listing took you 5 minutes to create, there is a problem. Take the time to write and structure a smart product catalog.
This tutorial will not teach you how to make a product description. That is totally separate topic and deserve a full article of itself.
Below are some of the things to consider when writing descriptions.
- Think about your users and customers
- Think about search engine optimization.
- Think about cohesiveness.
- Think about “call outs”.
- Think about product benefits.
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