Why Spicing Up Your Ecommerce Website With Breadcrumbs is Important for SEO

Have you seen breadcrumb navigation links in your ecommerce website? Have you every wonder what it is there for? Today we are going to be talking about Why Spicing Up Your Ecommerce Website With Breadcrumbs is Important for SEO.

Well, breadcrumb navigation is like a secondary navigation system available for your visitors. It tells your website user where they are currently located on your website in relation to the home page. It allows your users to go up and down in the hierarchy of your links. It’s primary purpose is to provide your website visitors an easier way to navigate around – keeping them from being lost in the maze, especially if your ecommerce website has a ton of categories and products as well as contents.

If I am navigating around a website without a breadcrumb, it gives me the impression that I am lost and dont know where I am going, and probably, what I will do is make a few clicks on the back button to see were I was previously. Now, that is not smart! An ecommerce website must have a way for potential buyers to easily navigate around it, to know where he is at all times of his experience while in the website. It also helps search engines to understand the hierarchy of links on a web page. Thereby, making it easy for it to present results to web searchers.

Search engines have started showing breadcrumbs in their search results as you may have noticed already, if not, take a look at this image below showing how Google gives the result of a search along with the breadcrumb for each item of the list. It is usually placed under the title of a website in the search results. This gives your ecommerce website more visibility in the search engine results and most importantly increases your site click through rate.

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