The #1 Reason Why 90% of Small Businesses and E-commerce Website Fail in Social Media Marketing and how to avoid it

Renowned book author, Robert Kiyosaki once said, “Inside of every problem lies an opportunity.” Hence, by looking at the reality that 90% of small businesses are not doing that well on social media, it will mean that we have the good chance of beating 90% of our industry competitors simply by leveraging on the effective social media marketing and branding strategies. Right? So let’s get started!

Why does at least 90% of small business and startup ecommerce website businesses fail?

Did you know that recent studies have shown that 50 percent of small businesses will fail within the first year? How about the fact that a staggering 95 percent will close their doors before they hit their fifth year of operation? That one seems a bit hard to believe but in today’s economy, it could be true. Here are some additional stats that may surprise you:

40% of small businesses are profitable.
30% break even.
30% are continually losing money.
9% have a chance of surviving 10 years.

Now before you get discouraged, keep in mind that many factors go into the success or failure of any small business. Specifically, we will be talking about social media marketing and what is that one reason that makes small businesses fail in their social media marketing?

In a study of small business that are in social media, for every 25th to 31st company researched, only one company was successful on leveraging social media marketing to their brand advantage. That means there is an estimated 90% failure rate among small businesses on social media.

Most companies doing B2B business, except for the marketing companies, do not have a Facebook page. While for those B2B companies that do have a Facebook page, they do not fully make use of Facebook to target and find their potential customers. Some of them treat their Facebook page like a “personal diary” rather than as a platform for them to build their presence and get customers.

Check out the full article #1 reason why 90% of ecommerce website fail in social media marketing. 
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