Today, I want to make an attempt to list as much as i can, the benefits it does for you if you build an ecommerce store to augment your physical business, or just start a business directly by having an ecommerce webshop.
This list is not an exhaustive list. We will add items to this if new information comes up. But for the purpose its publication, I have gathered 30 benefits an ecommerce website does to you and your business:
#1. Easy access to new customers
First among the many benefits of ecommerce website is the ease of access. Did you know that over 4.2 billion people use the Internet? This means there are a plethora of people on the Internet looking for your products or services. That makes the benefits of Internet marketing to consumers (and businesses) immense.People can access marketing materials like your website and your social media profiles at a time that works for them. Your business gains brand exposure and conversions while giving people a more comfortable shopping experience.
#2. Easy to use and update
For small businesses, you might not even need a web guy/gal to take care of this for you! Every ecommerce platform today have a content management system(CMS) for easy of content update. CMS is a piece of software, integrated with the coding of your website that makes it easy for you to add, change, or remove content from your website with very little or no technical knowledge! That's how easy to update ecommerce systems are today.#3. A website improves productivity
Your company website increases your productivity because you spend less time explaining your product to customers. The resources you want your customers to have access to are readily available to them at their finger tips. It saves you valuable time, and effort.Technology allows us to think more about the end-goal and less about the smaller, more tedious tasks it takes to get there.Source: fredmouawad on ways internet improves productivity
#4. Customer education
Customer education is a built-in problem for every company. It needs to be addressed before, during, and after a challenging product is brought to market. There is an old article published by forbes that says, "Don't Market To Your Customers; Educate Them Instead". It contains really really good insight about customer empowerment:...the more informed and empowered customers are, the more satisfied and confident they are with their choices.Source: Forbes
So, use your website to teach your customers and potential customers about you and how your product/services add value to their lives in general.
#5. A website can easily expands your market reach
Today, every decisions people make is driven, informed and executed using the Internet. When a friend tells you about a business or service that interests you, what do you do next? Most likely, you Google it. Or perhaps go to social media to see how much people are talking about it. Our decision to buy are heavily influenced by what information we find in the internet.Creating an online presence for your business is no longer an option—it’s an expectation, and required support for your traditional marketing initiatives.Source: INC
#6. It extends your local reach
A website not only expands your market reach, but equally important is that it extends your local reach. People who are not able to go to your physical store will be able to order from you from the comfort of their home. They are revenues you miss sans ecommerce website.If you are like me, whenever I am on a new place, I go to google to search for local businesses. The first step to be found is to be there when people looks for something. You can't be found if you have no online presence.
A website absolutely extends your local reach.
#7. Immediate promotion of products & services
51% of people now prefer to shop when businesses promote products online. 80% of people have purchased something this month.The people are there. They want online products. You see the opportunities.
#8. Excellent promotion for your brick and mortar business
People are constantly looking and using google my business to look for product and services they want to spend their money on. Optimize each location of your business for local searches and increase your business’ digital presence. This is an excellent benefit of having an ecommerce website to augment your brick and mortar business.
Connect your website to google my business so that everytime somebody search for your product, Google will be able to display yours.
#9. Where you are is not that relevant
While location is important for physical store, it is not that much relevant when you have an online presence. This is another benefit of ecommerce website.Physical location caters to a very specific, and certainly very small, cross-section of the populace, says forbes.
Compared with the larger population of the country, or the world, relatively few people will actually see your storefront, and fewer still will actually be in your target market.You can be anywhere else in the world, and sell your product in a specific location on the internet. Or you can be everywhere you want to be. That is what the nature of internet is.
#10. Plenty of great tool for finding new employees remotely
You’ll be surprised to know that about 43% of U.S. workers are already working remotely to some degree (with the number only expected to grow!), and a whopping 86% of people believe they’d be less stressed in a flexible job.And there are plenty of them hiring places you can find to get the best remote staff for your company. Hiring systems like indeed, careerbuilder, and smashfly is just 3 of the many hiring tools you can find.
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