Important Ecommerce SEO Elements When Building SEO Friendly Contents

Ecommerce SEO elements refers to two aspect of you content. First is the actual content copy, and secondly the HTML code of your website, including the meta data. Included within these two are the URL structure, which also plays an important part in SEO, the images, and the schema type or structured data.

Here are the ecommerce SEO elements you should take a look when building SEO friendly contents:

#1. The Title tag element

The title tag element is the topic or theme of the page copy both for search engines and the end users. Use your keywords here without sacrificing readability of your post title.
A common mistake for young and inexperienced SEO people is that, they pack their keywords into the title tag making it unreadable. Their idea is that, they think it will do wonders for SERP ranking, on the contrary, it impacts negatively on your SERP. Doing so, takes the sense and logic of the most important element of ecommerce SEO.

You may ask why?

Well, the simple and obvious answer is that, Google algorithm has gotten so much smarter today than it was 10 years ago when I was just started doing SEO. What you need to do instead is to work around your focus keywords so that you’d want potential customers to click on your URL.

NOTE: A thing about the title element - it should have a minimum character of 60  and a max of 70 characters long.

#2 The Heading tags SEO elements

Heading tags are the H1 to H6 tags that show up on your content management system. As a general rule, H1 can only be used once on a page. Be careful about this, because Google search will penalize you for it if you are not careful. H2 to H6 tags can be used as often as the your content copy requires throughout the entire article. Headers, subheaders, subsections, etc should be contained in h2-h6 tags.
As a practice, I usually do NOT use H1 on my post content. I reserve that for the post title. That way, all headers, sub-headers, and subsections on my content will not have the h1 tag.
Why are heading tags elements important for ecommerce SEO?

Frankly, just by having a H1 tag on your pages, you are helping your website rank better in Google search. It may not be the strongest thing you can do for search engine optimization, but H1 tags are still very important for SEO because they tell both search engines and website visitors what the content of pages is about.

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