Common Small Business Website Problems that Makes you Loose Sales

A business or ecommerce website is one of more important tools used to promote business entities and showcase products. It may not be the most effective way of engaging your clients but is effective nonetheless. Through the content you post in its pages, it gives you a platform to tell your story and what your company is all about. Your business website helps you build and strengthen connections with your clients and potential customers. More often than not though, small business owners tend to fail at managing and maintaining their websites. And neglecting to resolve the most common website issues that usually comes up in the course of time. These can have a negative impact on your brand and could lead to you losing customers instead.

Common small business website problems that makes you loose sales

1.  The #1 common small business website problems is a snail like page load speed. Check this out:

10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition. The expectations of today’s NOW customers continue to grow and the amount of data generated and accessed is mind boggling. Bernard Marr, in his article in Forbes describes how 2.5 quintillion bytes of data are generated every day and that over the last two years alone 90 percent of the data in the world was generated.

Slow website page load drives away potential leads and sales. Source

The best fix to this is to implement a cache system

Cache API only load your files once from your browser. With our years of experience developing modules and ecommerce websites, we have encountered cache modules that just could not keep up with the demand of out clients. So, we built our own CACHE API module that is able to keep up with the demands of a growing ecommerce website and really speed up your ecommerce website.

Our Cache API system does not render page again and again. Our Cache module generates a static html file, encrypt, and saves it for faster load time of up to less than a second. This is what separates us from our competitors! This module comes with your prestaspeed hosting account for free!

2. Another common small business website problems is little to none social media visibility

Social media has  taken the largest pie in the internet marketing strategies. Some business entities have not leverage this immense potential for business. Business accounts are created but they are not being updated regularly or they are not being utilized to their full potential. Social Media can be a powerful tool in digital marketing and it provides another channel for interacting with potential and current customers or clients. This also makes the business ‘more human’ as lighter topics, conversations, and stories can be utilized to spark interest. Social media can give a business the face and the soul that it often needs.

Link your website with all of your social media accounts

Create a measurable social media marketing strategy. It doesn’t need to be a formal and final word file but it can be a work in progress until you develop clear goals and objectives. This is where the use of all of your social media accounts will revolve. Share articles and stories that are relevant to your business and add a personal spin to it. Just be creative and update regularly. Interact with clients and those who post questions. Being a responsive business owner pays in the end.
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