What is Carousel Structured Data and How To Implement it?

Structured data can indeed transform your search results from a boring blue link to a rich result with visually-striking elements, the carousel.

Carousel are horizontal list-like display of search results. Google search engine usually presents a carousel of movies with the content image, title, and year it was released. It also uses this for books and many others.

Note that adding these JSON-LD objects to your site doesn’t guarantee that Google will bestow you a rich result or featured snippet but it will make you eligible to be included, (unless you do the one thing that 10% of small ecommerce business do to be successful in social media, markup, structured data, and SEO).

And even if you don’t get a rich result, it’s probably worth the work to signal in a meaningful and legit way what your page is about so Google can rank it accordingly.

A couple of years ago, carousel was only available on mobile devices, and only for certain content types. But as of today, it is now also available on large devices but still not all contents are displayed or included in carousel display results. Check the image below: 

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