6 Huge Benefits of Email System Your Webshop Can't Live Without

A good email system is as important as making sale to every online business, big or small. Email communication is utilized by all successful online businesses, and this makes it all the more imperative for web businesses have a good email system in their ecommerce platform, in order to know how to deal with various customer queries.
In a typically day, an online shopper will contact your customer service representatives for the following issues:

• Availability of a certain product
• Clarification regarding product features
• Questions regarding shipping, returns, and refunds
• Recommendation and complaints about product usage
• Reports of issues in product delivery

Shoptech Media ecommerce comes equip with a robust email system to handle your email marketing campaigns and recieve cutomer inquiries and complaints. Click the button below if you are interested in having a full email system in your webshop!

There are countless benefits a built-in email system brings. The following are 6 of the major ones:

#1. It is Cost-Effective

Resolving an issue over email works out to be more cost-effective as compared to using phone support, as you can close several customer concerns simultaneously by using a single resource. While the benefits of an effective email management system are many, online businesses often lag behind when it comes to dealing with response timings. This can easily resolve of course by hiring people from opposite your timezone.
With an email system, you can literally reach thousands in just one email campaign without spending hundreds of dollars. Especially if your ecommerce platform comes equip with an email system. Your people does not have to go outside of your website to send an email or respond to inquiries!

#2. Easy to re-activate in-active customers through email campaigns

In-active customers are normal thing in every kind of business accross platforms. Even the most popular brands have customers who go inactive for a while. It happens. Some are gone for good, others may just forgot about you. As long as they are in your email list,  you have the opportunity to reconnect and get in-touch with them. The goal is always to make a sale.

Account reactivation.

One of the most common form of email regarding in-active customers is inviting them to reactivate their account. Consider sending a reactivation email to customers who haven’t opened your newsletter for the past five times. This also applies to those customers who have not purchased any product from you for the past five months. Or have not opened the email for the past 3 emails.
The challenge is always to know what happens to the emails you are sending your customers. Without those data, there is no way you are going to figure out who is who? This is where an email system comes in. With years dealing with clients who cries about how to deal with this kind of issues, Shoptech Media came up with an ecommerce platform that has email system built into it.  All you need to do is send us a message by clicking the button below:

Don't wait any longer, click that button and get ahead of your competition!

#3. Increase Conversion with Segmentation

One of the best ways to boost email conversions is to focus on segmentation. Create segments of your list based on the information you have on customers. Want to send a personalized email to a specific geographic region or buying behavior? You can do that with segmentation. And when you are able to segment, you can draft emails that appear to be written just for the recipient – even though there may be hundreds that receive the same email.
Here are areas where segmentation emails can help boost your sales:

• Retention emails
• Mails aimed at improving customer satisfaction
• Birthday mailings
• Abandoned shopping cart emails

#4. Emails Can be Used to Reward your loyal customers

Reward customers who have met a desired milestone, such as a dollar amount or number of products purchased. Just avoid limiting your reward to just discounts alone because they don’t have a long lasting impact on your customers.

Keeping customers coming back is one of the most important things you can do as a marketer.

#5. Better brand reputation management

With an email system, you are able to entice customers to leave product reviews on your website and other social review sites. This strategy serves two purposes: Firstly, it helps your brand image, and more importantly it will lead into a better customer service.
An irate customer can be pacified by being asked for feedback to understand what they disliked about your product and what changes they propose. Apologizing for not being able to fulfil their expectations and promising to provide better choices and services in future will help in mollifying and retaining the customer.
With feedback from real people who have bought from you, you will know exactly how to improve in order to make the customer experience better.

#6.. Build Trust and Loyalty

Email isn’t just for getting people to buy or reminding them that your brand still exists. It is one of the most valuable tools you have as an ecommerce provider to keep in touch with customers about their orders.
Use email to send tracking numbers, thank you notes and more. And when you send these emails, don’t forget to ask for product reviews. If you have done your job right, your customers will be happiest when they open that package that arrives in the mail. This is when you should ask for a review or recommendation.
P.S.
Prompt order confirmation and tracking emails also help improve customer experience, which will make customers more likely to return and want to recommend your brand.

What's Next??

Are you excited about email marketing yet?  It’s one Shoptech media's favorite ways to boost sales, and I’m excited to share everything I know with you.
Again, if you need anything about email system built into your ecommerce platform, do give us a call or send us a message. We will be happy to set it up for you! Just click the button below:

5 Essential Benefits of Data Analytics In Ecommerce Platform

Relying on retail data analytics rather than guesswork enables you to make smarter and better business decisions. While majority of ecommerce businesses has yet to take advantage of data analytics, it has slowly gain grounds in recent years.
Many players in the ecommerce retail industry have already recognized the benefits of data analytics. According to the study, only 16% consider themselves experts when it comes to data harnessing, while 24% and 60%, respectively, describe themselves as “newbies” and “getting there.”
Let's take a look at 5 benefits data analytics provides for you ecommerce business:

Allows you to track customers buying journey

Today's consumers own more devices than ever before, and they’re spending more of their time engaged with these devices. This makes it difficult for brands and advertisers to keep up with how, what, where, why, and when consumers are 1) conducting research and 2) making purchase decisions.
But the good news is that with data analytics, you can track your shoppers buying journey in a lot of ways, giving you an opportunity to gain an even deeper understanding of your consumer's behavior.

You determine what data to track

With data analytics, you can set what data to track from your back office dashboard. Things like:

• What are consumers doing online across multiple connected devices?
• Which advertisements are reaching consumers on multiple connected devices?
• How are those ads influencing consumers as they conduct research and make purchases?
• Why are consumers choosing to purchase a particular product?
• What preferences and biases are consumers exhibiting, and why?

These key metrics are just some of the many things you can track with data analytics, available for you with our own ecommerce system.
If you believe you need to have data analytics in your webshop, call or email us here! Get ahead of your competition with data analytics!
Learn more about Shoptech Media Analytics here.

Drives personalized experience

As a webshop owner/manager, one of your main priorities is getting to know your customers and building relationships with them. Data analytics makes this task like a piece of cake. However, making sense of the data isn’t always the easiest thing in the world.

Accenture predicts that there will be a $2.95 trillion windfall for companies that can successfully personalize customers’ experiences. On top of that, forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service. The long and short of it: personalization is worth it.

Understanding your customers is critical to your ecommerce business

Majority of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success. That is why big companies uses data and technology to understand their audience and make those timely connections.
You do not have to be a big company to be able to use data to your advantage. Data analytics is available at your fingertips when you develop your ecommerce store with Shoptech Media. Our ecommerce system comes ready with a world class data analytics that provides you real data right in your back office dashboard.
Our data analytics gives you the power to personalize your customer experience in the most simplest way. You don't need to shed hundreds of thousands of dollars to avail of one. Call or email us here!

Improves buyer sentiment analysis

Buyer sentiment analysis is a very interesting concept.
The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. But the greatest purpose it serves is to help put the right kind of message in front of the most interested customers.
The biggest gray area of concern in sentiment analysis, however is that, positive sentiments from visitors and potential clients does not equates to sales. Just because there are a lot of positive words around your product doesn’t necessarily mean people are about to buy.

What is sentiment analysis by the way?

In a lot of ways, sentiment analysis is like a game of reading between the lines then pin-pointing positive patterns. Simply put, the more genuine and meaningful feedback you get on your product, the better insights you will gain into your customers.
Data analytics provides you the ability and the capability to read how and what the sentiments of your customers are at a certain segment of their buying journey. It allows you to analyze your audience’s sentiments and formulate predictive analysis to be able to come up with the highest chance of success for your ecommerce business.

Leads to better customer service and customer retention

increasing your customer retention by just 5% can result in a 25% increase in profits

With data analytics, you can easily track negative remarks and respond to customer problems. It gives you insights into your customer concerns and enable your company to identify and fix customer service issues quickly. Bolstering your customer retention notches higher than your competition.
Data Analytics can also show which channels are frequently used by your customers. This information can then be used to select where to best focus your marketing and advertising efforts.

High customer retention lead to growth

Experience growth in revenue simply by improving the alignment between customer behaviors and your messaging. This requires the ability to provide personalization on a grand scale, which is only possible through harnessing the power of data analytics. Allowing you to sift through customers’ transactional data and purchase history fast and efficiently.

Promotes accuracy in demand sensing and forecasting

Meeting customer demands every time means reading their demands in advance – Demand sensing and forecasting is now a requisite business trait to facilitate effective business goal planning and strategy execution. And in a competitive ecommerce market, shop woners are homing in on demand signals to ensure right stocks are available at the right time to fulfill customer needs.
Demand sensing from an ecommerce perspective is also about the ability to read changing customer behaviors, understand how demand goes high or low during seasons and know the demand pattern for competition.

How data analytics help in demand sensing and forecasting?

Data Analytics help guide emerchants in promoting accuracy in the sensing and forecasting of customer demands and buying behavior.
Business owners can take advantage of data analytics to enable effective administration of order and shipment levels, estimate lost sales and predict product demands.
With demand forecasting, webshop owners will be able to connect the customer's past behavioral pattern to the future so as to make a reliable estimation of what is going to be the most logical buying pattern! Various factors influencing demand are also evaluated to determine how these factors impact the demand of a certain product in the future.
Data Analytics resource:
Shoptech Media Analytics?

Can SM Analytics manage multiple user accounts?

How Data Analytics Enhances Ecommerce Business Performance

Using the Store Analytics Data to Your Advantage

What's Next??

To put all these valuable insights into work, you need to know how you can use them to shape your current and future business strategies. Ask the following questions for a start:
What do you want to know and the expected outcome?
What actions will you take to improve overall sentiment when you get the answers? How will you automate these actions?
What are the success metrics for these actions?
If you need help with data analytics, give us a call or email us using our contact us form. Get the best out of the ecommerce world without breaking you bank!

Time Matters Now More Than Ever. Do Not Waste It

Today's post is going to be different from all our articles published in this blog. With the spread of corona virus, and all are affected by uncertainty of the future, I deemed it necessary to write a piece addressed to all entrepreneurs out there. You have been working so hard and in long hours! Sometimes, putting aside other important stuff to get ahead in our societies' rat race, in which you can't be blame at all. Today, I want you to focus on spending your time on things that matters. Not that your business matter less. But because it does! And your future demands it.
We all know what time is for. Or do we? Some of you perhaps could aptly divide your time in segments: family time, work time, personal time. As we speak, there are people in the world today, whose time is radically shortened by the challenge we all are facing. Others, whose jobs are on hold or whose companies have no clear path forward, time might feel like it’s in a sudden abundance—a bounty of unused hours.
No matter your circumstance is, I hope you’ll consider this:

Our time matters more now than it ever has.

Do not waste it.

Use it.

It may feel like the world is shut down, but it’s not: It is teeming with life and opportunity. No matter the changes going on in your life and mine, the world will continue to revolve, and time along with it.
We can all reevaluate our time and the work we spent at our businesses and work. In the time of before corona virus, we may have juggled hundreds of different projects and tasks. Now is the time to ask ourselves:

How can each hour I spend create the most impact?

Which projects just aren’t worth the time anymore?

What will set me up for the future—where people will remember what we did today, and be even more engaged with us tomorrow?

These are hard but necessary questions, and I encourage you to ask them of yourself. Some beloved ideas will have to be abandoned—and, sure, I’ve been sad about some of that, but then I’ve seen the impact of time well spent.
I’m seeing a reorientation, and a new set of expectations. I’m seeing people who need new things, and the enormous benefits of serving them.
Someday, this will all be over. The coronavirus will be defeated, and we will create a new normal. And when we do, people will remember everything that happened during these months. They’ll know who treated them well, and who was there for them, and who understood them then, and who is with them going forward.

That is what we should be spending our time on. This is what matters most.

There is no wasted time today. Not a second. Spend it on your foundation—your family, your team, your relationships, your ideas and execution, and on the work you can do today and the even greater things you can reveal tomorrow.

We are in this together! See you on the other side!

6 Changes We Might See In The Ecommerce World After Corona Virus

With the continued spread of corona virus, we want to take a look at some of the changes that we might see in the ecommerce business world post corona pandemic.
We are very well aware that globalized travel and trade, multinational supply lines, offshoring and overly financialized economies that have prioritized banking interests, cartels and oligarchy above all else have made a large portion of our population highly vulnerable to the effects unleashed by this pandemic. Businesses from all shapes of life are placed in precipice of change, especially B2B and B2C businesses, where people interaction is paramount and goods constantly passes from hands to hands. Some coping with the changes well while others brace for the worst.
The question remains: will these changes stay for the long haul? The answer are all speculation at this point. Most of them may not, and will not, but a part of them will. Hence, we are going to take a look at some of the things we could see changed in the  business world after the corona virus pandemic.

The rise of formal remote work plans for employees

Beyond taking the intuitive step of enforcing a clean workplace culture, businesses are also preparing formal emergency remote work plans to protect the well-being of their employees while maximizing productivity. Diversifying their work through offshore and nearshore alternatives.
With the current situation, businesses continue to focus internally, but there is a need for them to be aware of the opportunities that lies ahead, especially with ecommerce market poise to take giant leap after this chaos.

A vast army of knowledge workers looking for jobs

Businesses in the US and Europe could benefit from what we saw happened in China after the lockdown was lifted. Hiring these workers to remotely handle tasks ranging from coding to media buying, to back-end and front-end development of ecommerce systems, could bring great value to companies looking to replace office staff in favor of work-from-home individuals.

Imminent travel and tours rebound

Traditional knowledge markets like India and Eastern Europe should go to China. It is also important for businesses to prepare for the imminent travel rebound that will occur once the coronavirus resolves.
Travelers will attempt to make up for the lost time by seeking out long-term and atypical (i.e. bucket-list and soul-search) travel experiences. Businesses in the US and Europe that hope to reap the benefits of post-coronavirus era travel trends will need to maintain their respective share of voice when marketing to travelers.

Online grocery and pharmacy will continue to prow in popularity

Specific niches of ecommerce, such as grocery and pharmaceutical delivery, have developed unstoppable momentum and will continue to grow in popularity long after the pandemic is gone.
This changes in ecommerce not only benefits B2Bs and B2Cs, but will be great opportunity for ecommerce developers and system providers  looking to expand their business.

Health and wellness will shift toward preventive measures

Traditional industries outside of health and wellness will start offering more products and services geared toward preventative measures for epidemics like online checkups, and online consultation, as well as online pharmacy.

Medical and wellness tourism likely to rise with people take proactive role managing their health

Tourism industry will also see sustained long-term changes, with medical and wellness tourism likely to rise in popularity as travelers start taking an increasingly proactive approach to manage their health. Company websites will have to adapt ecommerce capabilities to handle payments, as customer will continue stay away from cash payments and implement social distancing.

What is next???

We maybe  ushering in a new era, a really cash-less society. The age of digital currency. But no matter the changes in ecommerce are, life will go on, and it will serve us well to have an ecommerce platform that not only is up-to world standard but more importantly provide value to your brand.
Shoptech Media is an ecommerce platform that provides functionalities that many big ecommerce platforms out there does not! Our goal is to give our clients an edge with store management, analytics, email management - all in one place! Giving you the best option you can have for your ecommerce webshop. All you need to do is send us your message via our contact us page.